Guides

Plain-English answers, before you spend anything

The questions owners actually ask about custom software, answered honestly — including the answers that don't end in hiring me.

Comparison

Custom software vs. off-the-shelf: how a small business decides

An honest comparison of website builders, off-the-shelf tools, and custom software — when each is right for a small business, and the signs you've outgrown the template.

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Launch

When you've outgrown Shopify or Squarespace — and what to do next

The signs a business has outgrown its website builder, what to try before switching, and what moving to a custom site actually looks like.

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Pricing

How much does custom software cost for a small business?

What determines custom software cost for a small business — the scope drivers, how to keep cost down, the traps to avoid, and how milestone pricing works.

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Rather just ask?

The free consultation answers all of this for your business specifically — thirty minutes, plain English, no obligation.

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